In late summer, our core team gathers in a light-filled loft in Zurich to capture the vision for Polarzauber on mood boards for the first time. Between sketches of glowing ice landscapes and initial prototypes of northern lights LEDs, it becomes clear that this is not going to be a run-of-the-mill Christmas market, but an immersive polar station in the middle of the city.
When the first heavy-duty cranes arrive to lift containers into the station concourse, the real race against time begins. Electricians lay metres of cable, while decorators attach hand-carved reindeer sculptures and ice crystals made from recycled metal. Coordination is handled via tablet – a quick glance at the digital hall layout is all it takes to plan the next steps and tighten the last screws.
On opening night, the entire hall glows in the soft green and violet hues of the Northern Lights. It's a moment when all the months of planning, the nights spent fine-tuning details and countless cups of mulled wine finally pay off. Visitors stand in awe, and we know that Polarzauber is ready to bring winter dreams to life.
Here are some other topics that may also interest you:
Polarzauber 2025 is the result of an extraordinary collaboration between over 80 exhibitors, more than 30 external partners and a dedicated team that will transform Zurich into a winter wonderland from 20 November to 24 December 2025.
07. August 2025
A special experience for corporate events, Christmas dinners and private celebrations
