An impressive network makes winter dreams come true: over 80 carefully selected exhibitors, more than 100 handcrafted wooden huts and the coordinated expertise of all THRYVE Group agencies, together with 30+ external partners, create an event of superlatives. Discover the logistical masterpiece and skill behind Zurich's biggest winter event.
Polarzauber 2025 is the result of an extraordinary collaboration between over 80 exhibitors, more than 30 external partners and a dedicated team that spares no effort to transform Zurich into a winter wonderland. A look behind the scenes shows how a vision becomes reality.
More than 80 exhibitors have already confirmed their participation – an impressive mix of established partners and new, creative participants who are bringing a breath of fresh air to the market. This diversity is no coincidence, but the result of careful curation.
From traditional craftsmen offering authentic winter goods to innovative start-ups with extraordinary product ideas, each exhibitor contributes to the unique atmosphere of Polar Magic. New participants bring particularly exciting concepts to the table: sustainable winter fashion, regional delicacies and innovative gift ideas that make the shopping experience something special.
At the heart of Polar Magic are over 100 wooden huts, which are currently in the midst of a busy construction phase. Each hut is a small work of art in itself – built by Promotion Tools, an agency of the THRYVE Group, which perfectly combines experience and craftsmanship.
The logistics behind this project are impressive: each hut is individually planned, built and positioned to create optimal visitor flows and a harmonious overall atmosphere. The team not only coordinates the construction, but also the entire logistics – from delivery to final decoration.
The success of Polarzaubers is based on the perfect collaboration between all agencies in the THRYVE Group:
In addition to our internal resources, we work with over 30 external partners – from security services and catering partners to technology providers. Each partner has been carefully selected and contributes to our overall success with their expertise.
These partnerships are more than just business relationships – they are based on trust, shared values and the goal of offering visitors an unforgettable experience.
We are currently in the midst of the most intensive phase of preparation. Detailed planning is in full swing, while construction of the huts is progressing in parallel. Our team coordinates activities, communication, construction plans and cooperation with all parties involved on a daily basis.
This coordination effort is crucial to success:
only when all the pieces fit together perfectly can an event of this magnitude run smoothly. From 20 November to 24 December 2025, all these preparations will culminate in a seamless visitor experience.
Polarzauber 2025 is therefore not just an event, but the result of an impressive collaborative effort, a network of doers who are working together to make winter dreams come true.
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Discover the minds and hands behind the sparkling lights and loving details of Polarzauber. From the initial idea in the meeting room to the final dress rehearsal, we offer you exclusive insights into planning, design and technology. Join our team as they navigate frosty halls and creative workflows – and see how sketches and containers are transformed into an enchanting northern lights atmosphere.
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